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School of Journalism and Communication (SJC)

The School of Journalism and Communication of the Beijing Normal University is an important department in China's media and communication education, pioneering the interdisciplinary  teaching and research of  journalism and communication. The School is on the forefront of the academic and industrial development, and committed to cultivating highly innovative talents in all media sectors with forward-looking vision, solid academic knowledge and excellent professional capacity.

With the rapid development of the Internet and digital information, news and information communication have penetrated into all aspects of social life. The Beijing Normal University has seized this historical development opportunity and has highlighted "Journalism and Communication" as one of the key disciplines of the university. The school currently offers communication, journalism, publishing and other majors. It has established a multi-level journalism talent training system from undergraduate to doctoral programs, and developed journalism, new media communication, communication effect analysis, media literacy education, digital publication and cultural communication modules.

Ranked 8th in Communication/Media Studies & Journalism and Communication in Mainland China in the latest QS World University Rankings (2023) and Times Higher Education China Subject Ratings (2023). The School (sjc.bnu.edu.cn) pioneered the interdisciplinary teaching and research of digital media and communication in Mainland China.

International Educated and Multi-Disciplinary Faculty

Faculty members are from a variety of academic backgrounds, including media and communication, economics, physics, political science, law, education, psychology and history. SJC’s research outputs have been published in top international and Chinese journals. More than 80% of the faculty have overseas qualifications or overseas study experiences, and have in-depth understanding of the latest international and domestic research, teaching and industrial practices in the field.

Teaching and Research Laboratory

The school has a "Communication Innovation and Future Media Experimental Platform" for teachers and students to use. The laboratory space has been built with an area of more than 500 square meters. With a total value of more than 12 million RMB of various types of cutting-edge research instruments and equipment, users can examine the behavior, physiology, eye movement and EEG indicators in the traditional questionnaire design or the intelligent media design in a virtual reality environment in where the cross-fertilization of communication, psychology and cognitive neuroscience and other multidisciplinary and multi-technical means can be realized.

Variety of Learning Platforms and Academic Dialogues

The School hosts five academic platforms: "Beijing Media Lecture Hall", "Artificial Intelligence and Future Media Lecture Hall", "Beijing Media Think Tank", "Beijing Normal University Online Culture Season" and "Artificial Intelligence and Future Media Innovation and Creativity Competition". A total of 250 activities including more than 100 high-quality international and domestic academic exchanges have been held. The school also holds various national digital media forums and competitions including China VR/AR/MR Creation Contest, Global Youth Artificial Intelligence Forum, Artificial Intelligence and the Future of Media Innovation and Creativity Competition.