Professor Yu Guoming, Changjiang Scholar, and member of the sub-committee of Journalism and Communication Studies of the 7th Academic Degrees Committee of the State Council.

He is director of the academic committee of the School of Journalism and Communication of Beijing Normal University, vice-Chair of the Beijing Association of Social Sciences, and Chair of the Committee for Media Economics and Management, the Chinese Association for History of Journalism and Mass Communication. He is the editor-in-chief of the Report on Development of China’s Media Industry (Blue Book), the Annual Report on Public Opinion in China (Blue Book), and the Annual Report on Internet Marketing in China（Blue Book）. He is the leader of empirical research in communication studies, the founder of media economics, and one of the pioneers of cognitive neuroscience and communication in China. He has authored/co-authored 40 monographs, textbooks and bluebooks, and has published more than 900 journal articles. He is the most frequently cited scholar in the field of journalism and communication studies.