On July 16, 2021, the "Initiation Ceremony of the First Artificial Intelligence and Future Media Innovation and Creativity Competition and Intelligent Communication Cultivation and Support Plan for College Students" was held in the sixth meeting room of Beijing Normal University Jingshi Building. The competition was led by the School of Journalism and Communication of Beijing Normal University and the School of Artificial Intelligence of Beijing Normal University, and jointly organized by China Electronics Technology Group-Shenzhen Wanglian Anrui Network Technology Co., Ltd. and Beijing Normal University Publishing Group. Video, Chuanguan News, Xinhua News Agency's State Key Laboratory of Biological Sensing Intelligence Application Research Department, and Xinhua Net Financial Media Future Research Institute for strategic support. The purpose of this competition is to further implement the requirements of building a new generation of artificial intelligence innovation and artificial intelligence applications in the country, and accelerate the pace of construction in artificial intelligence and other scientific and technological innovation fields.

The launching ceremony was presided over by Fang Zengquan, Secretary of the Party Committee of the School of Journalism and Communication of Beijing Normal University. Secretary Fang mentioned that this competition is currently the first multidisciplinary cross-disciplinary innovative application project of artificial intelligence plus news dissemination in colleges and universities, and it is also an industry incubation innovation project with a high degree of integration of industry, university, research, and application. In the speech of the organizer, Zhang Hongzhong, Executive Dean of the School of Journalism and Communication, Beijing Normal University, and Yang Yangchao, General Manager of China Electronics Technology Group-Shenzhen Wanglian Anrui Network Technology Co., Ltd. gave speeches respectively to express their confidence and confidence in the success of the competition. Affirmation of the prospects of the artificial intelligence industry.

Afterwards, the launching ceremony officially began. The guests and leaders who attended came to the stage for the putting ceremony, announcing the official launch of the first artificial intelligence and future media innovation and creativity competition and the intelligent communication cultivation and support plan for college students, and watched the competition video.

In the release of each competition unit of the competition, Yang Xueyu, secretary of the Party Committee of the School of Artificial Intelligence of Beijing Normal University, first introduced the main competition unit of the competition: involving two aspects of artificial intelligence technology application innovation and future media applications, including artificial intelligence technology methods, AI + digital Health, AI + news innovation, AI + audio-visual communication, AI + urban communication, AI + robot communication competition unit. Subsequently, Secretary Yang released the intelligent communication cultivation and support plan for college students, and introduced the award setting and selection criteria of the competition.

China Electronics Technology Group-Shenzhen Wanglian Anrui Network Technology Co., Ltd. Chief Talent Officer Yi Yong released the Wanglian Anrui zone competition unit plan, including AI + social media communication, AI + network rumor spread law and control prevention research, AI + network Transaction supervision, AI+ consumer user profile analysis, AI+ emergency social public opinion analysis and netizen psychological perception unit.

Jiang Yu, assistant editor-in-chief of Beijing Normal University Publishing Group, released the smart education, publishing, and cultural resource competition unit plan, including three units: AI+education innovation, AI+publishing innovation, and AI+cultural resources.

The keynote speech of the launching ceremony was presided over by Yao Li, Executive Dean of the School of Artificial Intelligence, Beijing Normal University. She said that the teachers and classmates of the college should actively learn from several lecture teachers, be bold and innovative, not stick to their own technical circle, but jump out of their own comfort zone and move forward.

Yu Guoming, a professor at the School of Journalism and Communication of Beijing Normal University and a Changjiang scholar, gave a speech on "Three Key Dimensions of Smart Media Development". He emphasized the mission of artificial intelligence technology in society through communication at present and in the future, and introduced the value of artificial intelligence technology as a new medium technology to humans and the multi-sensory experience brought by this technology. At the same time, Mr. Yu also pointed out the impact of smart media technology on subject reconstruction.

Xu Yingqing, professor of the Information Art Design Department of the Academy of Fine Arts of Tsinghua University, director of the Future Laboratory of Tsinghua University, and Changjiang scholar Xu Yingqing delivered a speech on "Social Responsibility of Innovative Design". Professor Xu emphasized that designers should consider the individual needs of different groups of people, as well as special designs for special groups of people. Professor Xu takes his own future laboratory as an example, combines disciplines and concepts, uses artificial intelligence to design products, and completely reforms the main body of the designer, from human design based and computer processing secondary to artificial intelligence based and human assisted processing. Shows humanistic care.

Finally, China Electronics Technology Group-Shenzhen Wanglian Anrui Network Technology Co., Ltd. Product Center Assistant Cao Zhaogang delivered a speech entitled "Cognitive Domain Security Confrontation in Cyberspace Security". He introduced the five characteristics of the cognitive domain in cyberspace, namely the diversification of the subject, the virtuality of the object, the purpose, the unlimitedness, and the strong antagonism. At the same time, he also emphasized that the result of the confrontation of the cognitive domain has an impact on the existing theories of society. The influence of the system and the laws of cognition.

Finally, the guests and teachers and students took a group photo together, and the launch ceremony ended successfully. As the perfect start of this competition, the launching ceremony fully demonstrated the concept of "introducing talents, innovating with talents, and prospering with talents". I wish the first artificial intelligence and future media innovation and creativity competition and the intelligent communication cultivation and support plan for college students go smoothly. Unfold!