On July 10, 2021, the Key Laboratory of the State Press and Publication Administration, "The Key Laboratory for The Analysis and Application of User Behavior in the Publishing Industry", was inaugurated, signed and the seminar on the application of big data publishing was held at the Liaoning Hotel in Beijing.

　　The leaders and guests at the event included Liu Binjie, Chairman of the China Publishing Association, former Director of the State Press and Publication Administration, Yan Zhenning, Chairman of the Endeavor Foundation, former President of the China Publishing Group, An Le, Director of the Publishing Science and Technology and Standards Bureau of the Central Propaganda Department, Ai Limin, Chairman of the China Book publishing industry association, Liu Guohui, Executive Vice President and Secretary of the China Audiovisual and Digital Publishing Association, Liu Guohui, Vice Chairman of the Chinese Writers' Publishing Group, and Chairman of the Chinese Writers' Publishing Group. Lu Jiansheng, Party Secretary and Chairman of Beijing Normal University Press (Group), Party Secretary and Chairman of China Press and Publication Media Group, Ma Guocang, General Manager of the Wired Book Bureau, President Wang Liming, President of the China-Guangzhou Federation Of Audio Reading Committee Wang Qiu, President of the China Press and Publication Research Institute, Party Secretary Wei Yushan, Vice President and Deputy Editor-in-Chief of the Magazine of Publishing and Distribution, Li Jianhong, President and Editor-in-Chief of the Capital University of Economics and Trade, Also present at the event were Li Chunlin, Dean of the School of Journalism and Communication of Beijing Normal University, former Deputy Editor-in-Chief of Guangming Daily, Fang Zengquan, Secretary of the Party Committee, Yu Guoming, Chairman of the Academic Committee, Professor Qin Yanhua, Wan Anlun, Vice President of the Publishing Science Research Institute Zhao Yushan, and General Manager of the China Book Bureau Zhou Qinghua, General Manager of Hebei Xinhua Bookstore Co., Ltd., Han Liyuan, Deputy General Manager of Jiangsu Phoenix Xinhua Bookstore Group Co., Ltd., Andi Zhonghua, Deputy General Manager of Jiangxi Xinhua Distribution Group Co., Ltd. Xu Yue, Deputy General Manager of Yunnan Xinhua Bookstore Group Co., Ltd., Li Shangtong, Vice President of People's Education Digital Publishing Co., Ltd., Zhou Ge, General Manager of the Marketing Center of People's Post and Telecommunications Publishing Co., Ltd., Wang Zengzhi, CTO Wang Zengzhi of Beijing Dangdang Information Technology Co., Ltd., Cao Renjie, General Manager of Beijing Zhongqi Zhiyuan Digital Information Technology Co., Ltd., and other laboratory co-construction, alliance unit leaders and representatives. More than 50 people attended the event.

　　According to the Notice of the State Press and Publication Administration on the Implementation of the Key Laboratory Declaration of Science, Technology and Standards in the Publishing Industry (National New Departure Letter (2020) No. 239), the "Publishing Industry User Behavior Big Data Analysis and Application Key Laboratory" declared by Beijing Normal University as the main unit was approved in February 2021. Become the National Press and Publication Administration publishing industry science and technology and standards key laboratory.

　　The morning laboratory unveiling and signing ceremony was presided over by Li Chunlin, dean of the School of Journalism and Communication of Beijing Normal University.

　　Liu Binjie, a laboratory consultant, chairman of the China Publishing Association and former director of the State Administration of Press and Publication, and Li Chunlin, dean of the School of Journalism and Communication at Beijing Normal University, jointly unveiled the lab.

Chairman Liu Binjie and President Li Chunlin unveiled the plaque for the laboratory

　　In the morning activities, the Director of The Department of Music presented the laboratory plaque and the key laboratory director's letter of appointment to Qin Yanhua, director of the laboratory and professor of the School of Journalism and Communication of Beijing Normal University. Laboratory plaques and letters of appointment were issued to the co-construction units. President Li Chunlin issued a letter of appointment to the laboratory consultants Liu Binjie, Yu Guoming, and Yan Zhenning, director of the laboratory academic committee. Director Yan Zhenning issued a letter of appointment to the deputy director of the academic committee of the laboratory.

Director An Le issued a plaque to the laboratory

Director An Le issued a plaque to the laboratory　　

Director Anle issued a letter of appointment to the Director of the Laboratory, Qin Yanhua

President Li Chunlin issued a letter of appointment to Liu Binjie, a laboratory consultant

President Li Chunlin issued a letter of appointment to Yu Guoming, a laboratory consultant

President Li Chunlin presented the letter of appointment to Yan Zhenning, director of the laboratory academic committee

Director Yan Zhenning (first from right) and Deputy Director of the Laboratory Academic Committee: Yan Ran, Wang Liming, Lu Courage, Fan Xichun, Ayi Limin, Fang Zengquan, Wei Yushan, Lu Jiansheng, Liu Guohui, Ma Guocang, Wang Qiu (left to right).

　　Liu Binjie, a consultant at the lab, gave an impassioned speech. He first warmly congratulated the laboratory on its opening, saying that there was a lot of room for improvement in the analysis of the publishing industry from the perspective of big data. He points out that the next step for the lab is to conduct research in the areas of data confidence recognition, publishing and user interaction. In the future, the laboratory can gather the efforts of all parties in the cooperative alliance to solve the bottleneck of the development of publishing industry under the condition of digitalization and intelligence, promote the continuous development of China's publishing civilization, and consolidate the achievements of human civilization under the background of the new era.

Lab consultant Liu Binjie speaks

　　Zhai Zhenning, director of the Laboratory Academic Committee, stressed the important value of big data in the application of publishing industry, pointed out that the analysis of user behavior big data will be an important field that can be broken through in the future publishing industry, the establishment of the laboratory is an indispensable basic measure to achieve the development of high-quality publishing, the next step is to adhere to the actual development of China's publishing industry, dig deep into the technical value, and continue to advance towards the goal of building a cultural power in 2035.

Zhai Zhenning, director of the laboratory academic committee, spoke

　　Laboratory consultant Yu Guoming highly affirmed the landmark significance of the laboratory in the application research of the publishing industry, which will set a benchmark for the cooperative research between the academic community and the industry. He believes that digitalization will promote the press and publishing industry from a single symbol expression to multi-sensory way of composite expression, from cognitive expression to experiential expression, laboratories should pay close attention to big data and small data, data and non-data, data and algorithms, speed, so that publishing user behavior big data analysis continues to add value.

Yu Guoming, a laboratory consultant, spoke

　　Professor Qin Yanhua, Director of the Laboratory, extended a warm welcome to the participants. She said that in the future, the laboratory will give full play to the advantages of famous universities, train publishing innovation talents, adhere to the forefront of the industry, to promote the development of China's publishing integration to provide assistance, serve the national development strategy, and contribute to the construction of a socialist cultural power.

Qin Yanhua, director of the laboratory, spoke

　　Representatives of the Cooperative Alliance also made statements, and from the practical cases of their respective units, they looked forward to the experiment to promote the joint and serve the needs of the current transformation and development of the publishing industry from the perspective of publishing, distribution and technology use.

The Laboratory Cooperation Alliance spoke on behalf of Han Lijun, General Manager of Xinhua Bookstore Co., Ltd. in Hebei Province

The Laboratory Cooperation Alliance spoke on behalf of Hua Baoyu, Assistant General Manager of People's Health Electronic Audio-visual Publishing House Co., Ltd

　　In the morning activities, the laboratory and the alliance units also held a signing and licensing ceremony. The cooperative alliance units are Beijing Dangdang Information Technology Co., Ltd., Beijing Normal University Press (Group) Co., Ltd., Beijing Zhongqi Zhiyuan Digital Information Technology Co., Ltd., Fujian Xinhua Distribution (Group) Co., Ltd., Hebei Province Xinhua Bookstore Co., Ltd., Chemical Industry Press Co., Ltd., Jiangsu Phoenix Xinhua Bookstore Group Co., Ltd., Jiangxi Xinhua Distribution Group Co., Ltd., Machinery Industry Press, Tsinghua University Press Co., Ltd., Human Education Digital Publishing Co., Ltd., People's Post and Telecommunications Publishing Co., Ltd., People's Health Electronic Audio-visual Publishing House Co., Ltd., Sanlian Life Co., Ltd., Shanghai Xinhua Media Chain Co., Ltd., Yunnan Xinhua Bookstore Group Co., Ltd., China Book Bureau Co., Ltd.

Secretary Fang Zengquan and Director Qin Yanhua awarded licenses to the cooperative alliance units

　　Fang Zengquan, secretary of the Party Committee of the School of Journalism and Communication of Beijing Normal University, made a concluding speech on the morning event. On behalf of the College, he thanked the leaders and experts who had participated. At the same time, he also said that the College will make efforts from concrete initiatives to do a good job in the laboratory research protection and support, and actively promote the publishing industry in-depth integration of industry, research, promote China's publishing industry user behavior big data analysis and applied research, to serve the national publishing industry high-quality development strategy.

Fang Zengquan, party secretary of the School of Journalism and Communication of Beijing Normal University, spoke

　　In the afternoon, the Publishing User Behavior Big Data Analysis and Application Key Labs Alliance held a "Publishing Big Data Application Symposium". The seminar was chaired by Qin Yanhua, Director of the Laboratory. She briefed the experts and scholars present at the meeting on the basic situation of the laboratory since its establishment, and gave a detailed description of the laboratory's research objectives, management status and the status of the research team. She said that the laboratory in the future will be based on serving the people's needs for a better spiritual life and the overall situation of national cultural construction, and actively provide think tank services for government cultural decision-making and industry development, and with the help of new technologies to open up the industry upstream and downstream, through the compilation and issuance of different publishing links, the use of landing units for personnel training, the establishment of publishing talent information base. At the same time, the planning of further in-depth cooperation with the units of the Cooperative Alliance was also discussed.

　　Cao Renjie, general manager of Beijing Zhongqi Zhiyuan Digital Information Technology Co., Ltd., a co-construction unit of the laboratory, introduced the basic situation and specific work of the "National Publishing and Distribution Information Public Service Platform" to the experts and scholars present at the meeting, and gave a detailed introduction to the operation and promotion of the platform. He said that strengthening the close relationship between laboratory co-construction alliance units and platforms will play an important role in expanding the application of industry platforms, opening up industrial supply chains and improving the operational efficiency of laboratories.

　　Cao Renjie, general manager of Beijing Zhongqi Zhiyuan Digital Information Technology Co., Ltd., a co-construction unit of the laboratory, spoke

　　At the seminar, the representatives of the alliance units of Shanghai Xinhua Media Chain Co., Ltd. Information Center Deputy General Manager Mr. Li Liqun, Yunnan Education Information Technology Co., Ltd. Deputy General Manager Mr. Tang Yun, Fujian Xinhua (Issue) Group Co., Ltd. Assistant General Manager Mr. Xu Guoen, Beijing Dangdang Information Technology Co., Ltd. CTO Mr. Wang Zengzhi, General Manager of the Marketing Center of People's Post and Telecommunications Publishing Co., Ltd., Mr. Zhou Ge, Secretary and Deputy Director of the Marketing and Sales Center of the Machinery Industry Press, Ms. Peng Xiaoxuan, Mr. Hua Baoyu, Assistant General Manager of People's Health Electronic Audio-visual Publishing Co., Ltd., Ms. Su Ruixin, Director of The Big Data Center of The China Book Bureau, Ms. Yu Lisha, Director of Reading Content of Sanlian Life Media Co., Ltd., and Mr. Li Shangtong, Vice President of Renji Digital Publishing Co., Ltd., spoke one after another. They said that in the future, the joint venture units will strengthen close cooperation with the laboratory, broaden research ideas from the perspective of user portraits, data analysis, channel operation, etc., improve the application value of user behavior theory research in the publishing industry, and contribute more to the country's publishing industry.

Publishing a big data application workshop