On June 19, 2021, the Seminar on International Communication Capacity Building and China Overseas Network Communication Power Report, co-sponsored by Beijing Normal University and China Daily, was successfully held at Beijing Normal University.

　　Fang Zengquan, secretary of the School of Journalism and Communication of BNU, presided over the keynote speech. Professor Yu Guoming, director of the Academic Committee of the School of Journalism and Communication of Beijing Normal University, made the first speech, pointing out that it is more important to master the law of overseas communication than to master strategies and techniques, and also pointed out that overseas communication is a battle of public opinion, which needs to achieve cultural resonance and then emotional resonance. His combination with the Russian proverb "The crane in the sky is not as good as the sparrow in the hand" suggests that practitioners of overseas communication should keep their feet on the ground and do better than words.

　　Xu Hejian, vice-minister of the Publicity Department of the Beijing Municipal Committee and director of the Information Office of the Municipal Government, combined with the practice of international communication in Beijing in recent years, made an analysis, and he put forward new thinking on international communication under the background of the great epidemic that has not been seen in a hundred years and the great change in the situation in a hundred years. The first is to highlight the goal orientation, based on the global vision, national station, capital positioning, first good standards, and further clarify the dissemination of Beijing's urban image positioning, that is, the full implementation of president Xi's series of important statements on strengthening and improving international communication work, to the capital of large countries, comprehensive three-dimensional appearance as the positioning and objectives, to actively serve the country's diplomatic outreach strategy, highlighting Beijing's functional positioning as the main line, multi-subject, multi-platform, multi-channel, multi-carrier, to tell a good story of Beijing characteristics. Spread the Chinese voice of the new era, strive to build a large-scale external propaganda pattern that matches Beijing's four central positions and international influence, create an environment conducive to international public opinion, disseminate the latest, most beautiful and best Beijing to the outside world, and shape a credible, lovely and respectable image of China's international community. Xu and Jian Vice Minister combined with Beijing epidemic prevention and control precision international transmission and other successful practice of overseas transmission in Beijing, put forward the city to overseas communication, shaping the image of the "four main strong", "four to do enough", "six new thinking" tasks: adhere to the mainstream communication, home communication, main dissemination, main dissemination, the main heart of communication, adhere to the facts of communication, the issue to lead the better, the spiritual strength to do a stronger, innovation and communication to do a good job of "six new" that is, the content of the new normal. Under the normalization of epidemic prevention and control, the new mode of international communication under the trend of integrating new media, the new international mode of international communication of social media, the construction of a new foundation of international communication content channels, adapting to the new situation of international communication needs a new talent team, more efforts to tell the latest and best Beijing story, forming a joint effort to shape a credible cute and respectable image of China.

　　Ms. Han Lei, editor-in-chief of China Daily.com, discussed the work of China Daily's overseas communication practice in the light of the actual situation of its overseas communication. She said: The 40th anniversary of the founding of China Daily, in the practice of overseas communication in accordance with the law of communication adhere to the work of telling the world a good Chinese story, and strive to tell the world four kinds of Chinese stories: the Chinese story of the Communist Party of China ruling the country;

　　Professor Jiang Fei, dean of the School of International Journalism and Communication at Beijing Foreign Studies University, pointed out that Xi Jinping's "531 Speech" issued the international communication charge from the following aspects: first, to deeply understand the new situation of international communication; The third wave of global communication, with colonialism and the historical inertia of the game of great powers is crashing into China's coastline, China's international communication to a major node, the urgent need for a hundred-year planning.

　　Zhang Yuqiang, a professor and doctoral tutor at Communication University of China, believes that the primary issue of international communication is "understanding China". On this basis, to achieve discourse accommodation, "integration" for "through" before the mention, "through" for "integration" for the goal. "Integration" is based on local experience and problem consciousness, the integration of their own and the world's outstanding knowledge of the results of research, the formation of discourse and narrative. "Common" is to require words and narratives to conform to the domestic and international dual identity logic.

　　Professor Zhou Min of the School of Journalism and Communication of Beijing Normal University combed through General Secretary Xi Jinping's important speeches on capacity-building in international communication from the perspective of "discourse" and focused on the speech of the 30th collective learning session of the 19th Politburo, presided over by General Secretary Xi Jinping on May 31 this year. She pointed out that international communication should be true, comprehensive, three-dimensional, China's overseas communication practice to achieve "five forces" should be in precision and in the ground up and down, content grounding gas, friendly and open-minded.

　　After the keynote speech, Professor Yu Guoming and Ms. Han Lei jointly unveiled the International Communication Strategy and Effectiveness Assessment Research Center, which marked the official establishment of the International Communication Strategy and Effectiveness Assessment Research Center of the School of Journalism and Communication of Beijing Normal University.

　　Immediately after, Professor Zhang Hongzhong, Executive Dean of the School of Journalism and Communication of Beijing Normal University, introduced the China Overseas Network Communication Power Report project and presided over the sharing of experiences in international communication capacity-building.

　　Ms. Zhong Li, editorial board member of Sichuan Daily Newspaper Group, discussed the overseas communication practice of Sichuan Daily Newspaper Group as a case study of Samsung Heap International Communication. Samsung Heap International Communication Practice to "professional bottoming, facing the public" for the purpose of clear positioning, shaping a distinct image, to the United Kingdom and the United States as the main communication area, clear audience, identify the user group, actively try video, internal outreach, strengthen operations, innovative institutional mechanisms.

　　Ms. Chen Dongyan, Deputy Director and Editor-in-Chief of Chongqing International Communication Center, shared the successful experience of Chongqing's urban image overseas communication practice on the theme of "Telling Chongqing Story in a Foreign Language". She pointed out that the exploration of urban international communication is first and foremost self-built platform, the establishment of overseas network matrix, strengthening international media liaison, expanding international cooperation and dissemination, from online to offline activities to achieve cooperative communication.

　　Lu Dapeng, Sinopec's press spokesman and minister of propaganda for the party group, believes that by using the international mature media, platforms, journalists and big V to sing their own big plays, it is still a shortcut to do a good job of international communication with less effort. "Reporting to the people for the benefit of mankind" should become the cultural direction of Chinese enterprises, which will help Chinese enterprises to go out, go in, and achieve better cultural integration and sustainable development.

　　Tian Jufang, Executive Minister of the Party Committee Work Department (Ministry of Enterprise and Culture) of China Transportation Construction Group, believes that it is necessary to combine the practical overseas operations of enterprises, international public opinion hot spots, take the initiative to plan international communication issues, highlight the concept of enterprise compliance management, green development, mutual benefit and win-win development, disseminate the responsibility of enterprises to promote local economic development, people's livelihood improvement, tell a good friendly exchanges with the local people, people's hearts and minds of vivid stories, to help the image of responsible enterprises to shape the image of the country.

　　Mr. Geng Xingqiang, Editor-in-Chief of the News Center of China Power Construction Group Co., Ltd., expounded that China Power Construction Group focuses on international cooperation in overseas communication practices, tells the Chinese story of sharing technology and promoting development, echoes the concerns of the people, tells the Chinese story of fulfilling its responsibilities and is concerned about people's livelihood, pays attention to emotional expression, and tells the Chinese story of exchange of culture and sowing friendship.

　　Chen Ken, director of Tsinghua University's Office of Global Communication, said Tsinghua University pays attention to building a "big outreach" work pattern that connects up and down, from left to right, from inside to outside, and from the Internet, to seize the best opportunity period for the development of global communication work, to comprehensively promote the implementation of the school's first Global Communication Action Plan, to build consensus across the school, to tell every temperature-scented Tsinghua story; Form a number of attractive "Tsinghua themes", create a series of high-quality original content with high dissemination, cultivate a group of highly recognizable and influential "Tsinghua KOL" (key opinion leaders), and strive to expand the school's influence in the international public opinion field and global academic reputation.

　　Mr. Luo Ling, Deputy Director of the Media Center of Peking University and Director of the Overseas Communications Office, shared his experience on the overseas communication practice of Chinese universities. Mr. Luo Ling introduced the new paradigm of overseas communication practice from overseas to global communication of Peking University, which has built its own three circles of global media matrix, Sino-British communication, shared symbiosis, and one-stop brand design. Establish intellectual resource base, pay attention to creating new expressions, lead new concepts, highlight Chinese characteristics and maintain the universality of the world.

　　Li Hourui, vice-minister of the Propaganda Department of Shanghai Jiaotong University, believes that colleges and universities should focus on the central work, based on their own characteristics for international communication capacity-building. Adhere to theoretical leadership, give full play to the advantages of disciplines, improve the effectiveness of education, help Chinese discourse and the construction of China's narrative system, pay attention to communication and expression, through overseas network platforms, international mainstream media and other platforms, tell Chinese stories and university stories, explore behavior guidance, use various forms of people-to-people exchange activities, international conference forums, to create a circle of exchanges and friends. He discussed the "Global Film Industry Chain Development Forum" jointly organized by Shanghai Jiaotong University-UNIVERSITY School of Cultural and Creative Industries and the Motion Picture Association of The United States as a case study.

　　Finally, Fang Zengquan, secretary of the School of Journalism and Communication of Beijing Normal University, and Zhang Hongzhong, executive director, jointly issued the "2020 China Overseas Network Communication Power Construction Excellence Case" certificate to enterprises and universities such as Sinopec, China Communications Construction Group, China Power Construction Group, Huawei Group, Tsinghua University, Peking University and Shanghai Jiaotong University. At this point, Beijing Normal University's International Communication Capacity Building and China Overseas Network Communication Power Report seminar was successfully concluded.