Jianqiang Yu（禹建强）

Profile

Engaged in news gathering and editing in the front line of TV for 8 years; Doctor of communication, postdoctoral fellow in Applied Economics, Institute of industrial economics, Chinese Academy of Social Sciences, and visiting scholar at Long Island University

Contact

Email: yjq@bnu.edu.cn

Main research directions

news business, media management, new media communication

Courses offered

news interview, news writing, media management and research on the development of media industry

Thesis

He has published more than 50 papers, of which 4 were reprinted by news and communication, a copy of Renmin University, and 2 by Xinhua digest.

Analyzing the transformation of profit model of listed newspaper companies from profit weight -- Taking Zhejiang newspaper media, Borui communication, Huawen media and New York Times (2012-2016) as examples, international press 2018-05

Analysis on profit model and development trend of radio and television listed companies modern communication 2018-03

Empirical analysis of opinion leaders in microblog information flow international press, March 2014

Research on the Countermeasures of foreign capital entering the media industry modern communication 2013-02

Comparison of competitiveness of Chinese listed cable TV companies international press 2012-06

New trend of Nielsen ratings survey in the United States

"Spillover effect" of foreign capital entering China's media industry "modern communication" June 2011

On the management tools of TV columns "TV research" 2010-05

Management deconstruction of channel system and central system China Radio and television Journal 2007-03

Disadvantages and Countermeasures of newspaper performance appraisal "reporter" 2005-11

Bertelsmann's business strategy for entering the Chinese market "news front" 2005-02

Economic analysis of media products, international press, 2003-08

Monograph

Yu Jianqiang, case base of media strategic management, Huaxia Publishing House

Yu Jianqiang, the trap of media marketization, Communication University of China Press

Edited a set of "culture and Communication Research Series"

The awkward right of access -- a sensitive topic in the network society, translated by Yu Jianqiang (one of the translation series of communication library, Xinhua Press)

Analysis of classic cases of Chinese media, Xinhua Publishing House (the third author)

Research topic

Presided over the project of the National Social Science Fund - Innovative Research on media business model in the digital age (2013)

Presided over the network information office project - Research on social capital management in the field of new media (2020)

Presided over the State Council Information Office Project -- a comparative study of international news reports by Chinese and Western media (2019)