Professor and Doctoral Supervisor at the School of Journalism and Communication, Beijing Normal University.

Director of "Key Laboratory of Big Data Analysis and Application of User Behavior in Publishing industry", Key Laboratory of Technology and Standards of Publishing Industry, National Press and Publication Administration.

Executive Director of User Behavior Tracking and Analysis Laboratory of Big Data of Press and Publication, Key Laboratory of State Administration of Press, Publication, Radio, Film and Television.

Modern Publishing and Cultural Communication, Media Convergence, New Media Research, Publishing Big Data Analysis and Application.

Media research, Media Convergence research, New media research, book planning and marketing, Chinese editorial and publishing history.

Book:

Modern Publishing and Literature in the 1930s (Shandong People's Publishing House);

Shandong Ancient Women (Shandong Literature and Art Publishing House);

Research on Mobile Media in omnimedia Era (Peking University Press);

Research on The Development and Innovation of Publishing Industry under the Background of Media Convergence (Published by China Publishing Group Chinese Publishing House);

From Literature to Publishing -- Based on the Dual Perspectives of Culture and Commerce (Communication University of China Press),etc.

Published Papers：
The Popularization Trend of New Literature Communication in the 1930s (Literature and Art Studies);

Why Bestsellers Don't Make Money (Published in China);

Cultural Reflection on the Publishing Fever of "Film and Television Book" (China Publishing);

"The Generation of Modern Magazine's Character under Employment Relationship" (Journal of Tsinghua University);

Several Key Issues of Media Convergence Development (China Publishing);

My Opinion on media Convergence development in Publishing Industry (China Publishing) ,etc.

Many of them were reprinted in full by Xinhua Digest and Renmin University of China photocopying newspaper materials.