Doctor of Communication, professor in the School of Journalism and Communication at Beijing Normal University (BNU), China.

Media Economics, Propagation Theory, The News Business.

Undergraduate course: Introduction to Communication; Introduction to Advertising; Principles and Practices of Advertising planning; Media Economics.

Master's course: Western Communication Theory, special topics in journalism and communication theory.

Book:

Research on Institutional Innovation of Chinese Broadcasting Industry, Communication University of China Press, 2005;

Research on Policy and Innovation of Chinese Animation Industry, Communication University of China Press, 2016.

The teaching material:

Introduction to College Students' Media Cultural Literacy, Beijing Normal University Press, 2016;

Introduction to Teacher and Media Education, Beijing Normal University Press, 2013;

Introduction to Media Literacy of College Students, Beijing Normal University Press, 2010;

International Communication Strategies of The World's Major Media, Communication University of China Press, 2011.

He has published more than 20 academic papers in CSSCI core journals such as Modern Communication, China Publishing, Media, China Radio and Television Journal, etc.

Host:
National Social Science Foundation: Current Situation and Competitive Strategy of Adult animation in China;
Beijing 21st Century Outstanding Talents Project: Research on the development mode of Beijing Animation base;
Joint research base of China Broadcasting Association and Universities: Film and Television Industry Chain Reconstruction and System innovation in the Context of Big Data;
Key project of the 13th Five-Year Plan of Education science in Beijing: Research on the influence of animation subculture on teenagers' values in the era of big data;
Beijing Social Science Foundation project: Network communication of Japanese animation in Mainland China.

To participate in:
Key project of Beijing: Research on Internet Operation and Management in China (participation);
National key project: Sub-project of "Research on the Development of China's Communication Strategy in the 21st century" -- Development of China's broadcasting industry;
Key project of Beijing Social Science Planning: Research on digital publishing business model innovation in Beijing;
Chinese Institute of Arts and Sciences: A history of modern Communication technology.