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Yicheng Zhu(朱毅诚)

Lecturer, 
School of Journalism and Communication,Beijing Normal University.

 

Council Member, 
Online Communication Research Committee, Chinese Association for History of Journalism and Communication.

 

Secretary-General, 
China VR/AR Creation Contest Secretariat.

Profile

Educational Experience:
University of South Carolina (U.S.) Ph.D. (Journalism and Communication)
University of Sheffield (U.K.) Master of Arts (International Journalism)
Communication University of China, B.A. (Spanish Language and Literature, Journalism)
 
Contact information:
sites.google.com/site/yichengzhuhomepage

Reserach Interests:

  • Public Diplomacy
  • Public Relations
  • Transnational Persuasion
  • Political Communication

Courses Taught:

Communication & Society,
Social Media and SNA Analysis

Publications:

Journal Publications :

 

Robinson, E., Zhu, Y. (2020, Corresponding Author) Beyond "I Agree": Users' Understanding of Web Site Terms of Service, Social Media + Society, DOI: 10.1177/2056305119897321 (SSCI)

 

Zhu, Y. (2020) “Knowing Our Air from Them: Exploring Perception of Foreign Media Affinity, Dependency and Accessibility as Activators for Chinese Publics” Global Media and Communication, DOI: 10.1177/1742766520922583

 

Wei, R., Lo, V., Zhu, Y. (2019, Corresponding Author) “Exposure to Debates in the 2016 U.S. Presidential Election and Political Participation: The Role of Need for Orientation and Perceived

      Media Bias” Mass Communication and Society, 22:5, 565-583, DOI: 10.1080/15205436.2019.1601227 (SSCI)

 

Zhu, Y. (2019). Determining economic news about China in global news feed: Evidence from Global Database of Events, Language and Tone. Global Media and China, 4(2), 272-285.

 

Zhu, Y., Wang, L. (2018). “Media Portrayal of Chinese Outward Foreign Direct Investment in Latin American Newspapers” International Communication Gazette (SSCI)

 

Wan, A., Zhu, Y., Li, J. (2018) “Newspapers Shift Focus from ‘Confrontations’ to ‘Civil Liberties’ in Visual Storytelling of Police Brutality Provoked Riots: Los Angeles 1992 and Ferguson, Mo, 2014” Newspaper Research Journal

 

Webster, L., Li, J., Zhu, Y., Luchsinger, A., Wan, A., and Tatge, M. (2016). “Third-Person Effect, Religiosity and Support for Censorship of Satirical Religious Cartoons in Light of Charlie Hebdo and Other Retaliatory Attacks” Journal of Media and Religion 

 

Conference Papers:

 

Zhu, Y., Bowen, S.A. (2020). “The Effect of Messenger Nationality on MNC’s Crisis Communication: The Case of Huawei amid US-China Trade Tensions” 70th International Political Science Association World Congress. Lisbon, Portugal, 2020 (Panel on International Political Public Relations)

 

Zhu, Y., Wan, A., Shi, W. (2020). “Foreign vs. Domestic Source Credibility on YouTube: Examining Conditional Effects of Media Nationality and News Theme.” 70th International Communication Association Annual Conference. Golden Coast, Australia, 2020 (Public Diplomacy Interest Group)

 

Zhu, Y. (2019) “Knowing Our Air from Them: Exploring Perception of Foreign Media Affinity, Dependency and Accessibility as Activators for Chinese Publics” AEJMC, Toronto, 2019

Robinson, E., Zhu, Y. (2019 ) Beyond "I Agree": Users' Understanding of Web Site Terms of Service, AEJMC, Toronto, 2019

 

Book Chapters:

 

Wilkinson, J., Grant, A., Zhu, Y., Guerrazzi, D. (2021). News Values and Topics: A 15-Nation News Consumer Perspective. In M. Temmerman, J. Mast (eds.), News Values from an Audience Perspective, (pp.57-77). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-45046-5_4 

 

Bowen, S., Zhu, Y. (2019). Political Public Relations and Ethics. In Stromback, J., & Kiousis, S. (Eds.). (2018). Political public relations: Principles and applications. (pp. 61-81). Routledge.

 

Zhu, Y., Wang, M. A History of Communication Technology. In Grant, A. E., & Meadows, J. H. (Eds.). (2020). Communication technology update and fundamentals. Taylor & Francis.

 

Zhu, Y., Brown, D. (2018). A History of Communication Technology. In Grant, A. E., & Meadows, J. H. (Eds.). (2018). Communication technology update and fundamentals. Routledge.

 

Zhu, Y., Brown, D. (2016). A History of Communication Technology. In Grant, A. E., & Meadows, J. H. (Eds.). (2013). Communication technology update and fundamentals (pp. 9 - 24). Routledge. 

Projects&Grants:

Co-Investigator, Special Research Grant for the research project: “Defining News: A Sixteen-Nation Perspective” ($1,500), awarded by Mary Caldwell International Activities Committee at the University of South Carolina, September 2016.

 

Principal Investigator, Fundamental Funds of Research for Central Universities, Ministry of Education ($14,500), Transparency of Media Funding and Foreign Media Credibility on YouTube, November, 2018

 

Co-Investigator, 2019 Funds for Social Sciences Research, Ministry of Education ($12,500), China National Image in Latin America in the Context of Belt and Road Initiative, January 2019