Assistant Professor,
School of Journalism and Communication, Beijing Normal University.
Assistant Professor,
School of Journalism and Communication, Beijing Normal University.
Dr. Chen Gan is an assistant professor at the school of Journalism and Communication, Beijing normal University. Her research focuses on international advertising, Gender and advertising, and digital marketing. Her studies have been published in International Journal of Advertising, Journal of Business Research, Telematics and Informatics, International Journal of Communication, Computers in Human Behavior, and Journalism & Communication (Chinese).
qualifications:
Ph.D., Communication. Chinese University of Hong Kong
M.A., Communication. Sun Yat-sen University
B.A., Communication. Nanjing University
Contact:
Address: Room 506, School of Journalism and Communication, Beijing Normal University, Beijing, China
Email: ganchen0111@163.comInternational advertising
Fashion advertising
Media and gender
Digital marketingQuantitative Research Methods and Statistics
Gan, C*. & Chen, H. (2024). Sex, race, and femininity: Young Chinese female consumers’ responses to lingerie advertising. International Journal of Advertising. 43(2), 234-253. [SSCI Q1]
Gan, C*. (2023). Race, beauty type, and femininity in fashion advertising: Analysis of young Chinese female consumers’ responses. International Journal of Advertising, 42(4), 662-681. [SSCI Q1]
Chu, S. C., Chen, H. & Gan, C. (2020). Consumers’ engagement with corporate social responsibility (CSR) communication in social media: Evidence from China and the United States. Journal of Business Research, 110, 260-271. [SSCI Q1]
Gan, C., Lee, F. L. F., and Li, Y. (2017). Social media use, political affect, and participation among university students in China. Telematics and Informatics, 34, 936-947. [SSCI Q1]
Chen, H., Gan, C. & Sun, P. (2017). How does political satire influence political participation? Examining the role of counter-and proattitudinal exposure, anger, and personal issue importance. International Journal of Communication, 11, 3011-3029. [SSCI Q4]
Chen, H., Sun, P., & Gan, C. (2015). Far from reach but near at hand: The role of social media for cross-national mobilization. Computers in Human Behavior, 53, 443-451. [SSCI Q1]
Zhang, Z. & Gan, C. (2014). Interpretive community as the double narrator of social and journalism history: Collective memory of the Case of Sun Zhi-gang by Chinese Journalism. Journalism and Communication Research, 1, 55-77. [CSSCI] (Chinese)
Fundamental Research Funds for the Central Universities