Associate Professor.
School of Journalism and Communication,Beijing Normal University.
Ya Yang
Contact
Email: yangya0210@126.com
Profile
Doctor of Media Economics, School of Journalism, Renmin University of China; postdoctoral fellow, School of Journalism and Communication, Beijing Normal University; Visiting Scholar, Center for Health and Risk Communication research, European University Institute Institute of Political and Social Sciences, George Mason University. Research fields: Media technology and social development, public opinion research.
Courses Taught:
Public Opinion Research, General Theory of Mass MediaMonograph and paper Information:
Published works:
1. Health Communication: Chinese People's Contact, Cognition and Identity, Associate Editor, People's Daily Publishing House, 2018.
2. Annual Report on Chinese Children's Public Opinion, Deputy Editor, People's Daily Publishing House, 2020.
3. Media Users' Use Experience: Research Paradigm and Quantitative Model, Co-author, People's Daily Publishing House, 2018.
4. Media Contact and Use of Urban Residents in China in the Era of Mobile Internet, Co-author, People's Daily Publishing House, 2016.
5. Big Data Era of News Communication, Co-authored, Renmin University of China Press, 2014.
Academic Achievements:
Some journal papers
1. The analysis of social resource mobilization on new media: A case study of Chinese environmental protection documentary Under the Dome. Telematics and Informatics (SCI/SSCI). 2019.
2. Emotional expression inhibits attention bias: From the post-truth era perspective. Social Behavior and Personality (SSCI, 通讯). 2020.
3. Present Effect Cognition of virtual Technology: A Study based on Metaphor Extraction method (ZMET), International Press (CSSCI), 2018.
4. Timer and Backboard: The Impact of Media Multitasking Presence, International Journal of Journalism (CSSCI), 2019.
5. The "Presence Effect" of Media Technology from the Perspective of Technological Phenomenology, Contemporary Communication (CSSCI), 2018.
6. Research on the effect Evaluation System of Online live video based on trust from the perspective of post-discipline, Contemporary Communication (CSSCI), 2019.
7. The Generative mechanism of post-truth: The Communication Effect of Emotional text, Journal of Xi 'an Jiaotong University (Social Science Edition) (CSSCI, Communication), 2019.
8. Comprehensive Evaluation Paradigm of Audience Research: An interdisciplinary perspective of Cognitive Communication in the Era of Big Data, Journalism and Writing, 2019.
9. Chinese Social Ethics Public Opinion Field Space Sketch, Journalism University (CSSCI), 2018.
10. Big Data Analysis and Visualization technology: A New Paradigm of News Communication, International Press (CSSCI), 2014.
Research topics:
Selected Publications
Project:
host
1. Research on influence evaluation of online live video broadcasting, Youth Project of National Social Science Foundation, 2017-2019.
2. Impact assessment of online video live broadcast based on trust, Fundamental Research Funds for the Central Universities, 2018.
3. Research on algorithms of Communication in post-truth era, Special funded by China Postdoctoral Science Foundation, 2018.
4. Research on multiple dimensions of media presence effect from the perspective of Technological Phenomenology, Supported by China Postdoctoral Science Foundation, 2016.
5. Mobility Fund of Beijing Normal University and Cardiff University, 2020.
6. The Application of project-based teaching in public opinion Research courses, The Teaching Development Fund for Young Teachers of Beijing Normal University, 2020.
participation
1. Research on key Technologies of intelligent assessment and Prevention of Duty crimes, Key Project of National Key RESEARCH and Development Program of Ministry of Science and Technology, 2017-2020.
2. Research on the 30-year Development of the Discipline system of Public opinion with Chinese characteristics, Major Project of Beijing Social Science Fund, 2017-2019.
3. Research on Strengthening Network Ethics and Network Civilization Construction, Project of Cyberspace Administration of China, 2017.
4. China Internet Advertising Development Report, Zhongguancun Interactive Marketing Laboratory Project, 2019-2020.
5. Innovation Laboratory of Cognitive Neuroscience and Communication, Interdisciplinary Construction Project of Beijing Normal University, 2016.
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