Digital Media Economy and Cognitive Neural Communication

The Digital Media Economy and Cognitive Neural communication Team of the School of Journalism and Communication at Beijing Normal University is composed of seven teachers: Professor  Guoming Yu, Professor Hanqing Ding, Professor Jianqiang Yu, Associate Professor Hui Qu, Associate Professor Ya Yang, Professor Lichao Xiu, and Professor Chen Gan. The team adheres to the research philosophy of promoting disciplinary innovation while also taking into account traditional academic logic, and adheres to the concept that scientific research should serve teaching in conducting research.

The current research of the academic team mainly focuses on media production and consumption, behavioral communication, gaming and DAO media, cognitive competition, digital marketing, etc., and has achieved some empirical research results and theoretical research breakthroughs in various aspects, which have been published in high-level CSSCI journals. In the future, the team will continue to focus on constructing the theoretical foundation for the reconstruction of future communication studies, using cognitive neuroscience research methods and social science empirical survey research methods to conduct behavioral communication and applied communication research frontiers, and conducting related research on games from the perspective of cognitive neuroscience. At the same time, in the field of media economy, the team will also promote the research and development of media economics by publishing demonstrative results, and attach importance to the construction of case libraries and other disciplinary infrastructure. We will also focus on researching cutting-edge phenomena in internet development, such as the consumption behavior of Generation Z.

Teacher's introduction

Professor Guoming Yu: Changjiang Scholar Distinguished Professor of the Ministry of Education, Director of the Academic Committee of the School of Journalism and Communication at Beijing Normal University, Director of the Communication Innovation and Future Media Experimental Platform at Beijing Normal University, and Doctoral Supervisor

Professor Hanqing Ding: Professor at the School of Journalism and Communication, Beijing Normal University, doctoral supervisor, and leading talent in the national broadcasting, television, and online audiovisual industry

Professor Jianqiang Yu: Professor and doctoral supervisor of the School of Journalism and Communication at Beijing Normal University, Executive Director of the Applied Journalism and Communication Research Committee and the Media Economy and Management Research Committee of the Chinese Society of Journalism History

Associate Professor Hui Qu: Associate Professor at the School of Journalism and Communication, Beijing Normal University

Associate Professor Ya Yang: Associate Professor of the School of Journalism and Communication at Beijing Normal University, Deputy Director of the Cognitive Neurocommunication Laboratory, and Doctoral Supervisor

Teacher Xiu Lichao: Experimental Engineer at the School of Journalism and Communication, Beijing Normal University, Director of Communication Innovation and Future Media Experimental Platform Construction and Research Projects, Deputy Director of Cognitive Neurocommunication Laboratory, and Master's Supervisor

Teacher Gan Chen: Lecturer at the School of Journalism and Communication, Beijing Normal University

Scientific research achivements

Partial journal articles：

YU Guo-ming, ZHI Hui:Understanding Cognition: Grasping the Competitive Focus, Internal Logic, and Operational Path of Future Communication, Friends of Editors, Vol. 3, 2023, pp. 58-65, CSSCI

Yu Guoming, Su Jianwei, Yang Ya:Behavioral Communication Studies: The Core Paradigm of the Future Communication  Discipline, Journal of Wuhan University (Philosophy and Social Sciences Edition), Vol. 2, 2023, pp. 32-44, CSSCI

Yu Guo-ming, Liu Yu-han:Transformation of Strategic Communication Paradigm from the Perspective of Meta-communication", Modern Communication (Journal of Communication University of China), Vol. 2, 2023, pp. 128-134, CSSCI

Yu Guoming, Chen Xuejiao:Paradigm Evolution, Key Issues, and Technical Logic of Cognitive-Communication Studies, Media Observation, Issue 1, 2023, pp. 24-34, CSSCI

Yu Guoming, Su Jianwei:Games:The Mainstream Media in Future Social Upgrading——On Games Driving New Relationships and Future Social Evolution, News University, 2023, Issue 1, pp. 39-50+120, CSSCI

Ding hanqing,Zhou keyu,Cai huali.Convergence and division:A Comparative Analysis on the China-Related Public Opinion Fiedl in the US,UK and France. Research on Chinese Journalism and Communicatiton.2023(1)

Ding Hanqing,Du jie.Transfer of Power:The field Effect of ‘cultural Feedback’ in Smart Phone Use. Jourmalism Evolution,2023(8)

Ding hanqing, Li Zhengnan.The More Immersive the Better?----The Impact of Advertising’s Immersion on Brand Attitude.Research on media Economics and management.2023(1).

Ding hanqing,Zhang Manqi.The media reconfiguration of Collective Memory in Digital Era: Analysis on the Internet Encyclopeddial item. Global Journal of media studies.2023(2)

Ding Hanqing,Han Xue. Event and Communication: Qualitative Comparative Analysis ( QCA) on the Influential Factors for the Effect of Cyber Violence Cases. Journal of Guangzhou University(Social Science Edition).2023(2)。

Publishing monographs and industry reports：

Games and Metaverse

Metaverse and Future Media

2022 China Internet Marketing Development Report

E- commerce Industry Content Ecological Health Index (ECHI) Report,etc